Andy Sernovitz, Marketing Thought Leader, Author and Founding CEO of Word of Mouth Marketing, Chicago
You've heard the talk, you've heard the hype-word of mouth marketing is the next big thing. But what exactly should you do to create a word of mouth marketing campaign for your company? Learn specific strategies to engage with consumers and generate positive word of mouth about your brand. Andy will discuss “Word of Mouth Marketing: Five Simple Steps: How to master buzz, blogs, viral, and word of mouth marketing.”
Learn the five steps to starting an effective, sales-driven campaign that impacts your customers and prospects. “We're going to get specific here: Who to hire, where to start, and how to make it successful. We'll talk about:”
- Finding the right people to talk about you (influencers and evangelists)
- Giving them something to talk about (viral email, samples, buzz, and more)
- Creating tools to make it easier for them to talk to each other (blogs, discussions, tell-a-friend forms)
- Participating in the conversation
- Tracking and measuring results
Andy Sernovitz is a 16-year veteran of the interactive marketing business and author of Word of Mouth Marketing: How Smart Companies Get People Talking. Andy has spent years helping companies learn how to market more effectively. Andy is founder and CEO of the Word of Mouth Marketing Association, where he works side by side with the masterminds who pioneer the newest innovations in blogs, buzz, and word of mouth marketing.
Andy's experience includes teaching at the Wharton School of Business, running a business incubator, and starting a half dozen companies. GasPedal, his consulting company, advises great brands like TiVo, Ralph Lauren, Sprint, and Kimberly-Clark. In the early dot com days, he ran the Association for Interactive Marketing, the largest marketing organization for Internet companies. Andy holds degrees from the Wharton School of Business and the University of Pennsylvania in Marketing and Political Science respectively.
