Marketing Thought Publishing Contest Judges
Moderator and Judge
Lisa Keefe, Editor, Marketing News, ChicagoJudges
Andy Getsey, Co-Founder and CEO, Atomic Public Relations
Cynthia Holladay, Founder, UpRight Marketing and Past President of SVAMA, AMA Chapter of the Year 2002
Garrett Lawrence, Managing Director, Doremus San Francisco
Mitchell Levy, CEO, Quick2Publish
Tony Seba, Educator, Author, and Mentor Capitalist, Stanford University
Andy Sernovitz, Author of Word of Mouth Marketing
Moderator and Judge Biographies
Andy Getsey, Co-Founder and CEO, Atomic Public Relations
An eclectic and creative strategic thinker, Andy has managed global PR programs from both sides of the client-agency relationship, providing communications advice to CEOs and senior executives of top brands for nearly 20 years. He formulated the unique blueprint for the Atomic public relations model from the beginnings of the Web revolution in 1995, working with high profile companies like Earthlink, Oracle, Nokia and others. Andy is the principal architect of ComContextT, Atomic's own application and process for communications research, positioning and messaging, blueprinting and program results evaluation. He is active on a wide range of Atomic accounts. Previously, he was president of one of the nation's largest independent technology marketing agencies. Before that, he was director of worldwide communications for CalComp Lockheed-Martin, and vice president/managing director of Krupp/Taylor Foote Cone Belding, an agency serving a broad range of well-known consumer and technology clients. Andy has a bachelor's degree in research psychology and an MBA from California State University.
Cynthia Holladay, Founder, UpRight Marketing and Past President of SVAMA, AMA Chapter of the Year 2002
Cynthia is founder and CEO of UpRight Marketing, a privately-held strategic marketing consultancy that helps organizations achieve sustainable results by tying marketing investments to customer value.
Based in San Mateo, CA, the firm provides marketing strategy, customer development, and communications services that help technology and nonprofit organizations close business today and assure profits tomorrow. Prior to founding UpRight, Cynthia served in top executive, marketing and development positions in the technology and nonprofit sectors and has launched over 15 major products worldwide. As two-term president of the Silicon Valley American Marketing Association, Cynthia led the chapter to earn AMA's highest award for management and leadership in 2002. She currently serves on national technology and marketing councils with the American Marketing Association and is board advisor to several early stage Internet service companies. She is on the marketing council of the Computer History Museum and is chair of the annual Computer History Museum Fellow Awards.
Garrett Lawrence, Managing Director, Doremus San Francisco
Garrett joined Doremus San Francisco in 1998 and has been instrumental in leading the agency to first-class status in the Bay Area in a relatively short time. While at Doremus, he has helped create fully integrated campaigns and strategic branding for accounts such as: Saba , Hyperion, Hitachi, EFI, Tektronix, Autodesk, LSI Logic and TSMC, among others.
Garrett has 21 years of communications experience at agencies including Foote, Cone & Belding, Grey Advertising, Anderson & Lembke and Publicis. His strong account skills and consumer experience reads like a "who's who" in technology, business and finance.
Additionally, Garrett has worked on the client side for Itel Leasing Corporation, Hexcel Corporation and Wells Fargo (International group). While Senior Vice President and Director of Client Services at Publicis Technology, Garrett helped win and run a range of accounts including Kingston Technology, where he developed a high profile, co-marketing campaign for Kingston , leveraging a strategic partnership with Microsoft.
At Anderson & Lembke, San Francisco, Garrett directed and led the team that pitched and won IBM's database group and Creative Labs. He also worked as Account Supervisor at Foote, Cone & Belding, San Francisco for over four years on the Epson America business for both consumer and business communications.
As VP, Account Supervisor at Grey Advertising, San Francisco , Garrett was involved in both consumer and business-to-business marketing and communications. Some of his accounts included Challenge Dairy, Kikkoman and TeleVideo.
Garrett holds a degree in Business/Management from California State University at Sonoma . He is married with two young children and is working to pass along his guitar skills.
Mitchell Levy, CEO, Quick2Publish
CEO, Quick2Publish® is a strategist, educator & prognosticator helping companies succeed by putting tools in the hands of corporations and individuals to allow them to create their own success. Books are his latest and most powerful toolset.
He is a frequent media guest and a popular speaker, lecturing on business and management issues throughout the U.S. and around the world. He has started 11 companies/joint ventures since 1997 and has provided strategic consulting to over 100 companies. He has been involved with educating the public for the last 15 years by:
- Authoring 5 books on various business topics and is working on his sixth "Happy About CEO Excellence"
- Running the Silicon Valley Executive Business Program as well as a networking group for CEOs called CEOnetworking
- Hosting a 750+ member CEO forum on eCademy, a social business network
- Creating and running the Value Framework® Institute which focused on creating, managing and deploying successful business models
- Being the founder of San Jose State University Professional Development's most successful professional development program
- "E-Commerce Management" from '99-03
- Being the conference chair at Comdex in '00 and '01
- Creating his own conference in '00 on E-Commerce Management
- Running an on-line eZine since '99 which boasts over 5,000 subscribers
- Running the strategic consulting company ECnow.com which has provided consulting to over 100 companies
- Starting a Web presence company in '95 which created over 25 commercial Web sites
- Starting a traditional publishing company in '91
Mr. Levy is also on the Board of Directors of Rainmaker Systems (NASDAQ: RMKR).
Tony Seba, Educator, Author, and Mentor Capitalist, Stanford University
Tony Seba is an educator, entrepreneur, author, speaker, consultant, and mentor capitalist, Stanford Universary. He is the author of "Winners Take All - The 9 Fundamental Rules of High Tech Strategy". He is a lecturer at Stanford University where he teaches high tech strategy and entrepreneurship. His recent courses include "Business and Revenue Models", "Strategic Marketing of High Technology Products and Innovations" and "Basic Financial Analysis for Strategic Marketing". He also teaches regularly at leading international business schools such as the University of Auckland (New Zealand) Business School. He has also taught his workshops in-house to high tech companies from Silicon Valley to London.
Tony Seba brings 20 years of solid operating experience in fast-growth high technology companies. As PrintNation.com's founder and CEO Seba established the B2B ecommerce company as the undisputed leader in its market segment, winning such top industry awards as the Upside Hot 100 and the Forbes.com B2B 'Best of the Web'. Seba led two venture capital rounds raising more than $31 million in funding from well-known venture funds, hired a complete management team, 100+ employees, and managed the development of strategic partnerships with some of the world's top companies.
Prior to PrintNation, Mr. Seba worked in business development and strategic planning at Cisco Systems and RSA Data Security. Seba has been responsible for the architecture, development, and commercialization of more than two dozen products including Java security, electronic payment technology, sales force automation, computer-aided software engineering and ecommerce infrastructure.
Seba speaks frequently at international technology conferences and has been featured in ComputerWorld, Business Week, Investors Business Daily, Forbes, Fast Company, Success and other media and holds entrepreneurship awards such as BridgeGate's Top 20 Difference-makers.
Seba is on the advisory boards of Medifirst Systems, SalesEdge, and TalkTrust. He has also been on the Board of Directors of the San Francisco Jazz Organization where he chaired the marketing and audit committees; and the Stanford Alumni Consulting Team where he chaired the Board Governance Committee. He has worked on ACT projects for organizations such as Stanford Office of Technology Licensing, Yerba Buena Center for The Arts and Girls Scouts USA.
Seba holds an M.B.A. from Stanford University Graduate School of Business and a B.S. in Computer Science and Engineering from the Massachusetts Institute of Technology.
Andy Sernovitz, Author of Word of Mouth Marketing
Andy Sernovitz is a 16-year veteran of the interactive marketing business and author of Word of Mouth Marketing: How Smart Companies Get People Talking. Andy has spent years helping companies learn how to market more effectively. Andy is founder and CEO of the Word of Mouth Marketing Association, where he works side by side with the masterminds who pioneer the newest innovations in blogs, buzz, and word of mouth marketing.
Andy's experience includes teaching at the Wharton School of Business, running a business incubator, and starting a half dozen companies. GasPedal, his consulting company, advises great brands like TiVo, Ralph Lauren, Sprint, and Kimberly-Clark. In the early dot com days, he ran the Association for Interactive Marketing, the largest marketing organization for Internet companies. Andy holds degrees from the Wharton School of Business and the University of Pennsylvania in Marketing and Political Science respectively.
Marketing Thought’s Partner Pavilion provides an ideal environment to promote and enrich business relationships that help you Stay Connected! & Stay Informed! Bridge the gap standing between you and new Silicon Valley opportunities by developing your connections. These sessions will allow you to strengthen your area of expertise and expand your personal network by collaborating with Silicon Valley’s marketing thought leaders.